--- title: "CPG Building Supplies Rebrands as Brickability Ltd, Strengthening Northwest Presence" date: 2026-10-27T00:00:00+00:00 author: Naomi Capmbell canonical_url: "https://brckgroup.com/news/cpg-building-supplies-rebrands-as-brickability-ltd-strengthening-northwest-presence" section: News --- Company News \| 27 Oct 2026 # CPG Building Supplies Rebrands as Brickability Ltd, Strengthening Northwest Presence ![CJD 0279 HR Large](https://brckgroup.com/uploads/images/Projects/_660x500_crop_center-center_none/CJD_0279_HR-Large.jpg) CPG Building Supplies has rebranded as Brickability Ltd, strengthening the company’s presence across the Northwest and bringing its 30 years of regional experience under the Brickability name. Part of BRCK Group's Distribution division, the rebrand marks an important step in building a more consistent and recognisable brand across the regions it serves, while retaining the local knowledge and specialist expertise that customers have come to rely on. With three decades of experience supplying bricks and building materials to domestic and commercial projects across the Northwest, the business has established a strong reputation for its product knowledge and customer service. The change of name will not affect its day-to-day operations, with customers continuing to benefit from the same experienced team and specialist services. The Northwest team will continue to offer an extensive range of bricks from leading manufacturers. Its specialist brick and stone matching service remains a key part of the offering, drawing on an in-depth understanding of the materials commonly used in Northwest housing developments to help customers identify the right products for their projects. Operating as Brickability also gives Northwest customers access to the wider business’s resources and expertise, including its brick finder tool, sample service, design and technical support, and established supply network spanning Wales, the Southeast and the Midlands. The rebrand reinforces Brickability’s commitment to combining local expertise with the scale, resources and support of its wider business, ensuring customers across the Northwest continue to receive the specialist service they know, backed by the strength of the Brickability name. “Bringing CPG under the Brickability name is an important step in building a stronger, more recognisable brand across the regions we serve. CPG has earned an excellent reputation in the Northwest and that local knowledge is a real asset. Uniting under one name makes it simpler for housebuilders, contractors and homeowners to find us and strengthens Brickability's position in an important market for the Group.” Matt Guy Group Sales Director “This is a really exciting moment for us and our customers. Nothing changes about the way we work. You'll still find the level of service, knowledge and the same brick and stone matching expertise that people across the Northwest have relied on for 30 years. What's new is that we now do it as Brickability, with the backing and reach of a national name behind us.” Scarlett Hamilton Sales Executive at Brickability Northwest News categories - [Acquisitions](https://brckgroup.com/news/acquisitions) - [Company News](https://brckgroup.com/news/company-news) - [ESG](https://brckgroup.com/news/esg) - [Projects](https://brckgroup.com/news/projects) - [Results and Reports](https://brckgroup.com/news/results-and-reports) More news [ ![Winchestercitycouncil solar battery retrofit programme upowa](https://brckgroup.com/uploads/images/About/_608x384_crop_center-center_none/48138/winchestercitycouncil-solar-battery-retrofit-programme-upowa.jpg) Company News \| 29 Oct 2026 UPOWA secures three-year solar PV & battery storage programme with Winchester City Council ](https://brckgroup.com/news/upowa-secures-three-year-solar-pv-and-battery-storage-programme-with-winchester-city-council) [ ![CJD 0279 HR Large](https://brckgroup.com/uploads/images/Projects/_608x384_crop_center-center_none/CJD_0279_HR-Large.jpg) Company News \| 27 Oct 2026 CPG Building Supplies Rebrands as Brickability Ltd, Strengthening Northwest Presence ](https://brckgroup.com/news/cpg-building-supplies-rebrands-as-brickability-ltd-strengthening-northwest-presence) [ ![Nat Qerg85 B7 JDI unsplash 1](https://brckgroup.com/uploads/images/Business-Logos/_608x384_crop_center-center_none/nat-Qerg85B7JDI-unsplash-1.jpg) ESG \| 12 Oct 2026 BRCK Foundation Announces Chosen Charities of the Year ](https://brckgroup.com/news/brck-group-charities-of-the-year) [ ![Anton kotlovskii u D Ea Ri BW0ho unsplash](https://brckgroup.com/uploads/images/Business-Logos/_608x384_crop_center-center_none/anton-kotlovskii-uDEaRiBW0ho-unsplash.jpg) ESG \| 29 Sept 2026 Carbon Intensity Reduces for Third Consecutive Year ](https://brckgroup.com/news/carbon-intensity-reduces-for-third-consecutive-year)